LEADERSHIP TEAM
Edmund Tan Yi Shern
Chief Executive Officer
Edmund comes from a product design and media background. He was a Director at MTV Networks, and also led IP teams in Los Angeles, Singapore and Indonesia. In the last 15 years he has been working on smart products including wearables, and in the area of Business Development at Razer. Edmund’s personal vision is to be able to bring to each home and business affordable, effective and clean solutions that protect, save life and property, without compromise.
Darren Gan
Director of Sales & Marketing
Darren is a 20 year veteran in product design, manufacturing, licensing and consumer loyalty. He has worked with major brands like Shell, Starbucks, Disney, Marvel, Adidas, Canon, Peanuts, Sanrio, Energizer and more. Darren brings the marketing energy of consumer products to the critically important world of fire safety in order to empower everyday people to fight fires safely.
David Lee Yeow Chor
Fire Safety Advisor
David was a Firefighter Captain with the Singapore Head Operations Branch, 3rd Singapore Civil Defence Division. He has since been serving in the Insurance industry and is currently CEO of Windward Insurance Brokers.
Gina Sim
Green Innovation and Partnerships Advisor
Gina is the founder of Greenspace+ and partnership advisor for alternative energy company, Sun-Ice Energy Pte Ltd. She works closely with green activities at the community level to encourage practical participation and activation. She has worked in DBS Bank Transformation Group, Kimberly Clark Innovation Labs and Ogilvy & Mather.